Tech ecosystem for tourism & higher education
Tera: the tech ecosystem for tourism and higher education
Centralized multi-platform ecosystem for tourism organizations & businesses, and higher education.
Not one platform. An ecosystem of 38 tools. Use one. Or connect them all and close the loop.
Built from platforms. Delivered as your website.
One size does not fit all.
- 01
Looks like your site
Your colours, fonts and logo, with your own map styles, markers and templates.
- 02
Lives on your site
On your own domain, or embedded right in the pages of your website.
- 03
Speaks like your site
Your content and your voice. Visitors only ever see your brand, never ours.
- 04
Plugs into your stack
Reads your feeds (CRM listings, events), feeds your systems through the Tera API, and drops into any CMS with an embed code.
The visitor loop: six stages
Be found everywhere visitors look
Search, social, AI assistants, print and the street, all pointing into the same ecosystem.
7 tools
- TeraScan
- TeraSites
- TeraMagazine
- TeraEmail
- TeraAds
- TeraSocial
- TeraClick
One visitor.
Not a segment.
Example profiles, built first-party with TeraDataIQ, under consent from TeraConsent.
01 · Signals
02 · Interests
- Outdoors—
- Food and drink—
- Business—
- Live music—
- Family—
- Walkable—
03 · Persona
Resolving…
Modular by design
Pick one.
Or run them all.
Every tool works on its own. Start with a map, a 360 tour or a booking engine, and nothing else. Every tool you add makes the others smarter. They share one content library, one visitor profile and one set of numbers. Cover all six stages and the loop closes.
White-label
Your brand.
Not ours.
Every Tera tool takes on your colours, fonts, logo, voice and domain. Visitors only ever see you. Like a chameleon: completely yours, wherever it lives.
Who Tera is for
CVBs
Turn listings, events and partners into interactive maps and tours visitors actually use, and show your board what they did.
Their stack →Convention Centers
Give meeting planners the halls, floorplans, room setups and walking distances, plus a proposal they can share in minutes.
Their stack →Luxury Hotels
Let guests and planners walk the property before they book: suites, spa, venues and the destination around them.
Their stack →Higher Ed
Virtual campus tours and maps for prospective students and families: buildings, routes and campus life in one place.
Their stack →Why an ecosystem
Tools that talk to each other.
- Modular
- Start with one tool. Add the next when you are ready. No rebuild.
- Connected
- One content library, one visitor profile, one set of numbers across every tool.
- Personal
- Every visitor sees the destination through their own interests, in 15 languages.
- Consented
- First-party data, with consent and privacy requests handled in the ecosystem.
Questions
Asked and answered.
What is Tera?
Tera is a tech ecosystem for tourism and higher education: 38 tools for CVBs and DMOs, convention centers, luxury hotels, and colleges and universities. It covers the whole visitor journey, from attracting visitors and letting them explore to profiling them with consent, personalizing what they see, converting and measuring results.
Do I have to use all the tools?
No. You can start with one tool and add the next when you are ready, with no rebuild. Every plan includes the foundation (TeraHUB, TeraDAM, TeraMetrics, TeraClick, TeraConsent, TeraWhiteLabel, TeraEmail), so a new tool starts with your content, your login and your numbers on day one.
Is Tera white-label?
Yes. Every Tera tool takes on your colours, fonts, logo, voice and domain. Visitors only ever see your brand, never ours.
What does "closing the loop" mean?
Tera follows a visitor through six stages: attract, explore, profile, personalize, convert and measure. What you learn at the end feeds back into the start, so every campaign, map and tour gets better with what visitors actually did.
How does Tera personalize the experience?
Every click, question and visit builds a first-party profile of the visitor's interests, under consent the visitor controls. Tera then shows each visitor the destination through their own interests, in 15 languages.
How does Tera handle privacy and consent?
Tera works with first-party data. TeraConsent, included in every plan, handles cookie consent, privacy policies, a cookie scanner, privacy requests and data mapping in one place, EU rules included.
Who is Tera for?
Tera is built for four kinds of organizations: CVBs and DMOs, convention centers, luxury hotels and resorts, and colleges and universities. Each has its own recommended starting stack.
Is hosting included?
Yes. We run the platform and deliver your content worldwide, and new features come at no extra cost: when the platform improves, your tours improve with it.
Are there free tools?
Yes: TeraLeads and TeraDictate. They work on their own and plug into Tera when you are ready.
Who builds Tera?
Tera is built by 100 Digital Creativity, a 360 and VR production studio in Atlanta, Georgia. The people who shoot your tour are the people who build it.
How do I see Tera in action?
Book a 30-minute demo. We walk you through Tera using your own places wherever we can.
Close your loop
Book a Demo